Building a strong brand on social media is a crucial part of your business strategy, especially today—but it isn’t easy. But what exactly is a social media brand identity? Your brand’s identity on social media is more than a logo or the colours you use. It’s how you express yourself digitally and connect with your […]
Read More… from How to Leverage Instagram for Medspa Practice Branding
Establishing a strong online presence is key to any thriving business, including—and maybe especially, medspa professionals. Local listings are a piece of search engine optimization (SEO) that can sometimes be overlooked—but local listings help connect your practice to the local community by enhancing your visibility in search engines and building trust among your potential patients. […]
Read More… from What Are Local Listings and Why Are They Important for Medspas?
Any successful relationship with your patients is built on trust. Setting boundaries within your medspa is crucial for maintaining a professional balance, exceptional patient care, and your personal well-being. It’s common for medspa professionals to build friendly and even close relationships with their patients. They appreciate your expertise and care, and you’re grateful for their […]
Influencer marketing has become an essential way to connect with your audience—and medspas especially have found success through influencers. Influencer marketing involves partnering with influential individuals on social media platforms to promote a product or service. Modern marketing methods like influencers allow you to showcase your brand, services, and treatments to the right people with […]
Read More… from Harnessing Influencer Marketing in Medical Aesthetics
Your patients expect to see relevant and personalized content from you that keeps your practice top of mind—and email marketing is one of the best ways to deliver that to them. 63% of marketers find personalization increases customer interactions which leads to better conversion rates, and 90% of U.S. consumers find marketing personalization appealing. We’ll […]
Read More… from Personalized Patient Experiences Through Email Campaigns
When you’re running a medspa, you’ll have to discuss the price of your services with your patients at one point or another. But what’s the best way to go about it? The knee-jerk reaction of many business owners to discussing pricing publicly or openly is a hard no. But in medical aesthetics, the current conversation […]
Read More… from How to Discuss Your Medspa Prices with Patients and Build Trust
In the evolving landscape of medical aesthetics, staying ahead of social media trends is not just important—it’s essential. A survey from the American Society for Dermatologic Surgery found that 43% of consumer decisions to schedule an appointment were due to the provider’s social media presence. In 2023 we saw the addition of Threads, Twitter became […]
Read More… from Top 5 Social Media Trends in 2024 for Medspa Professionals
Creating a personalized treatment plan is essential for getting your patient the best results and earning their loyalty. This process involves carefully assessing, communicating clearly, and adding a personal touch. In this guide, we’ll explore the important steps that set the stage for a strong treatment journey, connecting you with your ideal patients. The Initial […]
Read More… from Crafting a Comprehensive Treatment Plan for Medspa Patients
As a medical aesthetic practitioner or medspa owner, it is essential to have a pricing model that benefits your business and provides value for your patients. The right pricing model can be the difference between success and failure in the competitive aesthetic industry. There are several pricing models available, including hourly rates, package pricing, and […]
In the fast-evolving landscape of the medical spa industry, staying ahead of marketing trends is crucial for success. As we step into 2024, the competition in aesthetic services is fiercer than ever. To thrive in this dynamic environment, your MedSpa needs a cutting-edge marketing strategy that captures attention, builds trust, and keeps clients coming back. […]
LIFT Aesthetic Marketing offers a range of services focused on key areas to help you achieve your business goals. Just like you create individualized treatment regimes for your patients, we formulate a customized strategy with the tools you need.
LIFT Aesthetic Marketing
