Building a strong brand on social media is a crucial part of your business strategy, especially today—but it isn’t easy. But what exactly is a social media brand identity? Your brand’s identity on social media is more than a logo or the colours you use. It’s how you express yourself digitally and connect with your […]
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Establishing a strong online presence is key to any thriving business, including—and maybe especially, medspa professionals. Local listings are a piece of search engine optimization (SEO) that can sometimes be overlooked—but local listings help connect your practice to the local community by enhancing your visibility in search engines and building trust among your potential patients. […]
Read More… from What Are Local Listings and Why Are They Important for Medspas?
Your patients expect to see relevant and personalized content from you that keeps your practice top of mind—and email marketing is one of the best ways to deliver that to them. 63% of marketers find personalization increases customer interactions which leads to better conversion rates, and 90% of U.S. consumers find marketing personalization appealing. We’ll […]
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In the evolving landscape of medical aesthetics, staying ahead of social media trends is not just important—it’s essential. A survey from the American Society for Dermatologic Surgery found that 43% of consumer decisions to schedule an appointment were due to the provider’s social media presence. In 2023 we saw the addition of Threads, Twitter became […]
Read More… from Top 5 Social Media Trends in 2024 for Medspa Professionals
In the fast-evolving landscape of the medical spa industry, staying ahead of marketing trends is crucial for success. As we step into 2024, the competition in aesthetic services is fiercer than ever. To thrive in this dynamic environment, your MedSpa needs a cutting-edge marketing strategy that captures attention, builds trust, and keeps clients coming back. […]
In a world where self-expression and prioritizing beauty while aging are celebrated, the field of medical aesthetics has seen a remarkable surge in popularity. People are increasingly seeking non-invasive treatments to enhance their beauty, from Botox injections to laser resurfacing and everything in between. As the demand for these services grows, so does the need […]
In today’s digital era, having a strong online presence is crucial for businesses, especially in the highly competitive aesthetic industry. When potential patients are searching for aesthetic services, you want to be right there on their screens, catching their attention, and guiding them to your practice. This is where a Google Business Profile comes into […]
As an owner of an aesthetic practice, it’s essential to market yourself effectively to attract potential patients and stay competitive in the market. Perhaps you’ve opened a new practice, or you’re looking for ways to revitalize your current marketing strategies. Regardless of your situation, this blog post covers how to market an aesthetic practice. With […]
It’s crucial to note that there’s no one-size-fits-all strategy when it comes to SEO, just like how you wouldn’t recommend a treatment without first seeing the patient and understanding their desired outcomes. Similarly, we require a thorough understanding of your practice before recommending specific keywords. That being said, there are some general best practices to […]
Read More… from Top Keywords You Need to Use for Your Aesthetic Practice
To ensure your practice reaches its potential and attracts new patients, focusing on marketing through strategic channels such as a website is key. A well-designed website that reflects your practice’s brand and values can help you achieve your goals, maintain momentum in an increasingly competitive environment, and ultimately drive more business. To make sure your […]
Read More… from 5 Tips For Building Your Aesthetic Practice Website
LIFT Aesthetic Marketing offers a range of services focused on key areas to help you achieve your business goals. Just like you create individualized treatment regimes for your patients, we formulate a customized strategy with the tools you need.
LIFT Aesthetic Marketing
